From brewing bold to zesty flavours: How fusion coffees and cold brews are redefining coffee culture

From brewing bold to zesty flavours: How fusion coffees and cold brews are redefining coffee culture

From citrus-twists to spice-laced brews, India’s growing coffee culture is proving that innovation doesn’t mean abandoning tradition but reinventing it for a new generation. The rise of fusion coffees shows that for many Indians, coffee isn’t just about caffeine anymore but a new trend in the making.

Coffee is no longer just a morning ritual for Gen Z — it has become a lifestyle, a statement, and even a creative form of self-expression on social media. Globally, there’s a growing shift toward ready-to-drink coffees, cold brews, and slow, mindful brewing methods like pour-over and drip, where the process is just as important as the cup itself. More people are also conscious of where their coffee comes from, opting for sustainable and traceable beans grown with care.

The Coffee Wave

In India, cafés and bars are embracing coffee as a craft rather than just a beverage. Once dominated by tea and milk, the country is now witnessing a wave of experimentation: fusion coffees, flavoured cold brews, and home-brewing equipment — from the traditional South Indian filter to the modern pour-over set — are becoming mainstream.

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